The little blog of Cairn Press. Small Press publisher of remarkable fiction. Where good books find a home.

Try This Most Useful Mayonnaise

The American Weekly is a defunct magazine apparently known for low quality paper and cheesy advertising. Perhaps presumptuous titles are good for business (Hello, Bank of America) because this little rag operated for a whopping 70 years, between 1896-1966.

During that time, they published some flat comics and lame coupon ads. We know this because a local bookstore had the fortune of preserving material from this magazine and reselling it to suckers like us. We’ve pasted one picture from 1927 for your viewing and WTF pleasure:                                 

                                     “Savory – mild

                                     Spicy or bland

                                     as you prefer”

“Enjoy the trill that comes when that hard-to-please man says ‘There’s some taste to this’. You’ll find the whole family endorsing your favorite salads, sandwiches, and cold pick-ups if you will merely change the dressing.

Taste is what tells, and Durkee’s Salad Dressing has in it that ‘something’ that adds a savory charm to even the simplest food.

Housewives everywhere, for more than sixty years have known Durkee’s Salad Dressing as the most useful mayonnaise because it suits every taste, is easily modified if preferred milder, and it keeps indefinitely in summer or winter.

Telephone your grocer to send a bottle of Durkee’s Salad Dressing with your next order, try it with one of the recipes below, or with one of your own and note the difference in taste.

We’ll gladly send you a sample bottle, containing enough dressing for four portions of salad, if you will use the coupon below.”

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Durkee did not go the way of the Dodo bird, so if you’d like to buy this sustainable dressing, you should know gift wrap is available. But you’d be better off with a book from 1927. Why 1927? Well, dammit, why not 1927.  A year, as good as any other. 

  • To The Light House by Virginia Wolf, 1927
  • Home to Harlem by Claude McKay, 1927
  • Oil! by Upton Sinclair, 1927
  • Men Without Women by Ernest Hemingway, 1927
  • We by Charles A. Lindbergh, 1927
  • Amerika by Franz Kafka, 1927 (unfinished novel, published and titled by Max Brod)
  • La Confusion Des Sentiments by Stefan Zweig, 1927
  • Fine Clothes To The Jew by Langston Hughes, 1927

If you’ve told friends that letter writing means a stamp and they replied, “Ha”, or worse, “LOL”, fear not, friend, you can buy used letters. Click on the pictures to see loot from the Antique Paper Show.